What Is Quota Sampling Method

Quota sampling means to take a very tailored sample that s in proportion to some characteristic or trait of a population.

What is quota sampling method. Quota sampling is similar to stratified sampling but it is a non probability method. These features make quota sampling a useful tactic for field research. The quota sampling method is more suitable for research types where the accuracy of the research outcome is not essential. Quota sampling is a simple yet effective way to do research in the.

Researchers choose these individuals according to specific traits or qualities. Quota sampling is a sampling methodology wherein data is collected from a homogeneous group. It can easily be administered and helps in quick comparison. However a disadvantage of quota sampling is it makes it impossible to detect a potential sampling error since the sample is not chosen via random selection.

A quota sample can also be achieved on a low budget because of this. The effectiveness of quota sampling can be ensured if the researcher has a clear understanding of the objective of research and in depth knowledge about the population. Quota sampling is advantageous in that it can be fairly quick and easy to assemble a quota sample locally which means it has the benefit of time saving within the research process. Quota sampling is defined as a non probability sampling method in which researchers create a sample involving individuals that represent a population.

For example you could divide a population by the state they live in income or education level or sex. Even if a proportion of the population is estimated correctly the sample selection may be biased and since statistical inferences cannot be made from the sample to the population it leads to generalization problems. When properly conducted it can produce good estimates of the target population. They decide and create quotas so that the market research samples can be useful in collecting data.

Quota sampling method is a non probability sampling and it can be defined as a sampling method of gathering representative data from a group. What is quota sampling. It involves a two step process where two variables can be used to filter information from the population. Quota sampling a non probability sampling method is a viable approach to serve the needs of the researcher.

Application of quota sampling ensures that sample group represents certain characteristics of the population chosen by the researcher. What is quota sampling. The researcher splits up the population into subgroups e g.